AIRTEL MAGIC – SELLING A PRE-PAID CELLPHONE SERVICE

EXHIBIT III

OLD LOGO OF MAGIC

Source: www.rayandkeshav.com

NEW LOGO OF MAGIC

EXHIBIT IV
POST-PAID & PRE-PAID CELLULAR BRANDS IN INDIA (LATE 2002)

Telecom Circle	Post-Paid Brands	Pre-Paid Brands
Himachal Pradesh	AirTel, Reliance Telecom, Escortel	NA
Delhi	Airtel, Idea, Hutchison, Dolphin	Airtel Magic, Idea ChitChat, Hutch
Punjab	Spice Communications, Airtel	Spice, AirTel Magic
Haryana	Escotel, Aircel, Airtel	Escotel, AirTel Magic
UP West	Escotel, Airtel	Airtel Magic, Escotel
UP East	Aircel, Escortel	Aircel and Escotel
Madhya Pradesh	RPG Cellular, Airtel, Reliance telecom	RPG
Gujarat	Fascel, Idea, Airtel, Celforce	Fascel, Idea ChitChat, Airtel Magic, Celforce
Kolkatta	Airtel, Usha Martin, Hutchison	Airtel Magic, Hutch
Mumbai	BPL, Hutchison Max, Airtel	BPL, Hutch, Airtel Magic
Maharashtra	BPL Mobile cellular, Idea, Airtel	Airtel Magic, Idea ChitChat, BPL
Andhra Pradesh	Idea, Airtel, Hutch Essar	Idea ChitChat, Airtel Magic and Hutch
Karnataka	Spice Communications, Airtel, Hutch Essar	Spice, Airtel Magic, Hutch
Chennai	RPG Cellular, Airtel, Hutch Essar	Airtel Magic, RPG, Hutch
Kerala	BPL Cellular, Escotel Mobile, Airtel	BPL, Escotel, Airtel Magic
Tamil Nadu	BPL Mobile, Aircel, Airtel	BPL, Airtel Magic, Aircel

Source: ICMR

Contd...

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